Uncomplicate way too complicated
Arrived back from Coachella yesterday. One of the best weekend excursions ever. More on that later. For now here's a sample of some street/viral work employed by Levis to promote their new line of "uncomplicated" jeans set to hit shelves, well, two days ago. Get it 5.01? Ask me it's a little too complicated, little too far to go for a ham sandwich, not enough pay off, etc. The whole interesting-polaroids-on-the-ground schtick is interesting, definitely been done before though. In fact I was part of something like this once. In any case for those curious and or bored few both clips, Dog Anxiety and World Gone Pretty, are viewable here.